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Is the time of exposure the new metric for display advertising?

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...

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Infographic: The Rise And Fall Of Yahoo!

Posted by Martin Kovac | Posted in Online advertising | Posted on 20-01-2011

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If you wonder, what were the ups and downs of Yahoo! from 1994 till 2010,
Focus produced timeline visualization, which ends at February 2010:


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