Featured Post

Infographic: What Works for Social Sharing: B2B vs B2C

Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it. A content marketing platform Compendium, armed with the data of over 200 companies’ social sharing statistics,...

Read More

Lessons learned from MarketingExperiments

Posted by Martin Kovac | Posted in Advertising, Online advertising, Social Media | Posted on 29-12-2010

Tags: , ,

0

Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:

LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns

If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.

Write a comment