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Kantar Media, an unit of WPP, estimated Google search spending in the US based on keyword clicks, pricing and impression data. The screenshot below contains the first nine months of data from January to September 2011: Source: AdAge

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Lessons learned from MarketingExperiments

Posted by Martin Kovac | Posted in Advertising, Online advertising, Social Media | Posted on 29-12-2010

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Analysts at MarketingExperiments reviewed the important lessons they learned from this year’s most telling experiments. Tests focusing on areas like offline and online integration, traffic source quality, graphic design, and social media were used to help the audience draw six essential lessons they should take away from MarketingExperiments 2010 research:

LESSON 1: Do not underestimate the effect offline media can have online
LESSON 2: Do not assume the “marketing masses” are going in the right direction
LESSON 6: You may know more than you think about optimizing social media campaigns

If you want to see all 6 lessons learned by MarketingExperiments in 2010, click on this link.

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