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If you want to know the basics and understand the rapidly evolving world of online advertising, this video is a must-watch for any online marketer. Mark Dye from B2B marketing platform Bizo describes the relationship between: advertisers, publishers, agency media planners, third party ad networks third...

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Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

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