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Infographic: How Marketers Currently Measure ROI

Do you know where are all advertising budgets spent in USA? Which metrics are the most effective to evaluate marketing ROI? What online analytics tools do marketers use? Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently...

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Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

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