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Are contextual ads part of display advertising?

Contextual ads are closer to display ads that to search ads. Forrester Research decided to break down status quo and removed contextual ads from the search bucket. Here is the reason, why they did it: I would add one other reason. Role of contextual ad is to back up the search process. Provide more...

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Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

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