Featured Post

Is Video Advertising on the Move in US?

Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010. Search and banner ads combined accounts for 70% of online ad spending in 2010. Sponsorship was the fastest growing online format...

Read More

Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

Tags: ,

0

eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

Write a comment