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Online Ad Spending in CEE

Marta Klepka, International Marketing Director from Gemius, shared her presentation from webit conference, which was held in Sofia: Do You CEE? The internet and online advertising market in Central and Eastern Europe. As you can see on the first screenshot, Russia is the clear leader in online ad...

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Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

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