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New Ad Formats for Brand Marketing Across Mobile Devices

The IAB Mobile Rising Stars stem from the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms. Once a Rising Star unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising...

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Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

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