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Infographic: How Liking a Brand Influences the Consumer Experience

Have you ever thought what is the value of a Facebook like? Can you calculate the ROI of a like for a brand? Infographic from Lab42 summarizes results from 1000 social media users:

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Paid Search vs Display Advertising

Posted by Martin Kovac | Posted in Display advertising, PPC advertising | Posted on 16-12-2010

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eMarketer estimates US advertisers will spend $12.37 billion on paid search, compared with $8.88 billion on online display ads in 2010. Search will still get the most dollars in 2014, at $18.84 billion, but display will have closed the gap somewhat and reach $15.92 billion in spending that year.

The increase in display advertising will be driven partly by the dramatic rise predicted in online video advertising.

More information can be found on eMarketer website.

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