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Is the time of exposure the new metric for display advertising?

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...

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Mouse vs Eye Tracking

Posted by Martin Kovac | Posted in Study | Posted on 14-12-2010

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If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing?

Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a website.

Pros & Cons of Mouse and Eye tracking can be found on ClickTale blog.

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