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Most Popular Display Ad Formats in CEE

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Mouse vs Eye Tracking

Posted by Martin Kovac | Posted in Study | Posted on 14-12-2010

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If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing?

Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a website.

Pros & Cons of Mouse and Eye tracking can be found on ClickTale blog.

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