Featured Post

Infographic: How Marketers Currently Measure ROI

Do you know where are all advertising budgets spent in USA? Which metrics are the most effective to evaluate marketing ROI? What online analytics tools do marketers use? Here is infographic by Ifbyphone, a voice based marketing automation platform, they assembled statistics on how marketers currently...

Read More

Mouse vs Eye Tracking

Posted by Martin Kovac | Posted in Study | Posted on 14-12-2010

Tags: ,

0

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing?

Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet user to simulate eye movement on a website.

Pros & Cons of Mouse and Eye tracking can be found on ClickTale blog.

Write a comment