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Nokia – Conversation is the new Conversion

Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog. What I find most interesting: – Conversation is the new conversion metric. – Each company should redefine digital marketing and increase the importance of concept...

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The Socialisation of Brands

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 04-11-2010

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Universal McCann released their Wave 5 – The Socialisation Of Brands. Report contains information for 20 categories in more than 54 countries. Here you have the full presentation:

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