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Infographic: How Liking a Brand Influences the Consumer Experience

Have you ever thought what is the value of a Facebook like? Can you calculate the ROI of a like for a brand? Infographic from Lab42 summarizes results from 1000 social media users:

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The Socialisation of Brands

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 04-11-2010

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Universal McCann released their Wave 5 – The Socialisation Of Brands. Report contains information for 20 categories in more than 54 countries. Here you have the full presentation:

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