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Social media measurement (video)

Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity. There are two important things to do, when you are measuring your social media efforts: 1. establish your KPIs 2. measure these KPIs Return On Influence: Cold Metrics &...

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The Socialisation of Brands

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 04-11-2010

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Universal McCann released their Wave 5 – The Socialisation Of Brands. Report contains information for 20 categories in more than 54 countries. Here you have the full presentation:

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