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Infographic: Real Time Bidding Ecosystem

If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment. Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

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Bookmarks for Online Advertising

Posted by Martin Kovac | Posted in Online advertising | Posted on 15-10-2010

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AdKeeper came with technology of adding a bookmark button to banner ads of participating advertisers.

AdKeeper™ today announced a transformative online advertising service that will forever change the way consumers interact with the Internet. With one simple click of a button, consumers can place ads of their choice into their personal ‘Keeper™,’ offering them absolute control to save, sort, sift, share, rank, review, click, print and buy online from ads they have specifically selected. Part of AdKeeper’s revolutionary approach is that no software, no downloads, no browser extensions, no plug-ins and no pre-registration are required. One Click. Kept. Period.

For internet advertising savvy guys here is a short movie, explaining this bookmarking service:

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