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Infographic: Real Time Bidding Ecosystem

If you are lost and hardly understand acronym RTB, the infographic from Econsultancy can explain, which subjects take part in Real Time Bidding environment. Real time bidding allows advertisers to set the price they are willing to pay to target specific users.

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Banner Ad That is Hard to Ignore

Posted by Martin Kovac | Posted in Display advertising | Posted on 22-09-2010

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Solve Media has created an ad unit for the so-called captcha unit, where users have to retype short phrases to show they are not robots. Instead of inputting a random phrase, users will be asked to type in a short ad message, such as “Browse Safe”.

In a long time, very innovative approach in display advertising. If you want to know more, here is the video explaining all details:

Solve Media from Solve Media on Vimeo.

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