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Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk. Gary is founder on Wine Library TV and author of Crush it! Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.

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Banner Ad That is Hard to Ignore

Posted by Martin Kovac | Posted in Display advertising | Posted on 22-09-2010

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Solve Media has created an ad unit for the so-called captcha unit, where users have to retype short phrases to show they are not robots. Instead of inputting a random phrase, users will be asked to type in a short ad message, such as “Browse Safe”.

In a long time, very innovative approach in display advertising. If you want to know more, here is the video explaining all details:

Solve Media from Solve Media on Vimeo.

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