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Is the time of exposure the new metric for display advertising?

Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity...

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Google – “Don’t Be Evil” video

Posted by Martin Kovac | Posted in PPC advertising | Posted on 07-09-2010

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