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US marketers still rely on CTR

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns. – 60% of US marketers reported they measure interactive marketing performance in click-throughs. – Just 38.4% measured return on investment. – Only one...

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Social Media as a Map of the World

Posted by Martin Kovac | Posted in Social Media | Posted on 27-08-2010

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Flowtown brings nice geographic visualization of social media.

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