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Display advertising is still effective in Europe

We have all heard about banner blindness. Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change...

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10 Ways to be a Marketing Genius Like Lady Gaga

Posted by Martin Kovac | Posted in Social Media | Posted on 13-08-2010

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