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Real Time Bidding Explained in 30 seconds

In the first generation of exchange model, advertisers were able to buy impressions in buckets of 1,000 through an auction-based – static bidding system. Static bidding means that you are paying a flat or fixed average rate for each of the impressions in that bucket. Real Time Bidding is dynamic...

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How the Internet Works

Posted by Martin Kovac | Posted in Study | Posted on 09-08-2010

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