US marketers still rely on CTR
Posted by Martin Kovac | Posted in Measurement, Online advertising | Posted on 20-05-2010
Tags: Measurement, Online advertising
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A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.
- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.
