Featured Post

Interesting stats – The state of the Internet

JESS3 – creative agency specializing in data visualization, created entertaining video, which shows the current state of the Internet. Here are some highlights: 1.73 Billion Internet users worldwide 90 Trillion Emails Sent in 2009, 81% of Emails were Spam 126 Million Blogs on the Internet 27.3...

Read More

US marketers still rely on CTR

Posted by Martin Kovac | Posted in Measurement, Online advertising | Posted on 20-05-2010

Tags: ,

0

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

– 60% of US marketers reported they measure interactive marketing performance in click-throughs.
– Just 38.4% measured return on investment.
– Only one third measured brand awareness or reputation.

Write a comment