Featured Post

Free Publication: Search and Social Media Landscape of 34 Countries

Are you interested to know the basic data on search engine and social media across 34 countries in the world? Webcertain’s 2012 Global Search & Social Report covers one-page insights of: Size of internet audiences Internet penetration rates Search engine market shares Recent search and...

Read More

US marketers still rely on CTR

Posted by Martin Kovac | Posted in Measurement, Online advertising | Posted on 20-05-2010

Tags: ,

0

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

– 60% of US marketers reported they measure interactive marketing performance in click-throughs.
– Just 38.4% measured return on investment.
– Only one third measured brand awareness or reputation.

Write a comment