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Infographic: The Evolution of Making Page 1

Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria. Here you have wonderful infographic: Source: The Evolution of Making Page 1 [INFOGRAPHIC]

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US marketers still rely on CTR

Posted by Martin Kovac | Posted in Measurement, Online advertising | Posted on 20-05-2010

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A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

– 60% of US marketers reported they measure interactive marketing performance in click-throughs.
– Just 38.4% measured return on investment.
– Only one third measured brand awareness or reputation.

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