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What is the ROI of your Mom?

Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk. Gary is founder on Wine Library TV and author of Crush it! Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.

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US marketers still rely on CTR

Posted by Martin Kovac | Posted in Measurement, Online advertising | Posted on 20-05-2010

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A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

– 60% of US marketers reported they measure interactive marketing performance in click-throughs.
– Just 38.4% measured return on investment.
– Only one third measured brand awareness or reputation.

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