Featured Post

Infographic: How Agencies Allocate Online Media Budgets

Did you know? Search advertising accounts for 46% of all online spending! Display just 24%. Top 10 US online ad properties reach more than 72% of Americans who use internet. 10% of online spending will be used to advertise on social networks. Newspapers and TV still dominate global ad spending in...

Read More

US marketers still rely on CTR

Posted by Martin Kovac | Posted in Measurement, Online advertising | Posted on 20-05-2010

Tags: ,

0

A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.

- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.

Write a comment