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Infographic: The Evolution of Making Page 1

Since the early days of web directories and search engines, webmasters have been figuring out, how to outrank competitors while the search engines continually refined ranking criteria. Here you have wonderful infographic: Source: The Evolution of Making Page 1 [INFOGRAPHIC]

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Social media measurement (video)

Posted by Martin Kovac | Posted in Social Media | Posted on 12-05-2010

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Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs

Return On Influence: Cold Metrics & Warm Metrics
roi

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