Social media measurement (video)
Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs
Return On Influence: Cold Metrics & Warm Metrics
This entry was posted by Martin Kovac on May 12, 2010 at 16:42, and is filled under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.
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Social Media as a Map of the World
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Tags: Social Media
Posted in Social Media | No comments
Flowtown brings nice geographic visualization of social media.
Dan Zarrella – The Science of Presentations
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Tags: presentation, Social Media
Posted in Social Media | No comments
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10 Ways to be a Marketing Genius Like Lady Gaga
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Tags: social influence, Social Media
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10 Ways to be a Marketing Genius Like Lady Gaga
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What the F**k is Social Media NOW?
July 22, 2010 - 14:22
Tags: Social Media
Posted in Social Media | No comments
Marta Kagan, leads Espresso’s growing Boston office, posted great presentation about social media: What the F**k is Social Media?
What the F**k is Social Media NOW?
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Inbound Marketing University – 16 Training Courses
May 24, 2010 - 14:01
Tags: Online advertising, online marketing, Social Media
Posted in Email marketing, Measurement, Online advertising, PPC advertising, SEM, Social Media | No comments
HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.
Below you can watch all training courses:
Inbound Marketing University Certification Program
1: How to Blog Effectively for Business
Professors: Ann Handley & Mack [...]
US marketers still rely on CTR
May 20, 2010 - 15:47
Tags: Measurement, Online advertising
Posted in Measurement, Online advertising | 1 comment
A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.
- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.
Neuromarketing study: Social Media vs TV
April 20, 2010 - 13:57
Tags: neuromarketing, Social Media
Posted in Social Media, Study | No comments
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
[...]
Nokia – Conversation is the new Conversion
April 13, 2010 - 11:06
Tags: Nokia, Social Media
Posted in Social Media | No comments
Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.
What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.
Conversational Marketing
View more presentations from Arto [...]
Is the time of exposure the new metric for display advertising?
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Tags: Display advertising, Measurement
Posted in Display advertising, Measurement | No comments
Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a [...]
Is Social Ad the next generation of online advertising?
March 10, 2010 - 14:04
Tags: Online advertising, Social Media
Posted in Online advertising, Social Media | No comments
As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0.
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