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Infographic: How European People Use the Internet

According to EIAA’s (European Interactive Advertising Association) latest Mediascope Europe study, 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV. My colleagues at Etarget...

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Social media measurement (video)

Posted by Martin Kovac | Posted in Social Media | Posted on 12-05-2010

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Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs

Return On Influence: Cold Metrics & Warm Metrics
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