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When Larry Page and Sergey Brin built a search engine named BackRub at Stanford in 1996, no one could have guessed just how successful their project was about to become. People at Silver Oak Online Casinos came with this robust infographic on Google’s 15-Years in the Making:

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Neuromarketing study: Social Media vs TV

Posted by Martin Kovac | Posted in Social Media, Study | Posted on 20-04-2010

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NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.

Top findings are:

* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TV

source: PR Newswire

You can see tested commercial “VISA – Trip For Life,” in video below:

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.

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