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Nokia – Conversation is the new Conversion

Posted by Martin Kovac | Posted in Social Media | Posted on 13-04-2010

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Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.

What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.

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