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The Seven Types of Effective Retargeting

Retargeting is the process of identifying an individual, who has done something you have defined, in order to determine who to target with an ad. People at Chango came with great summary of 7 types of effective retargeting: Retargeting off-site events – add new customers to your funnel who have...

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Nokia – Conversation is the new Conversion

Posted by Martin Kovac | Posted in Social Media | Posted on 13-04-2010

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Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.

What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.

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