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Reach Your Dynamic Customer Through Converged Media

Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media. Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: Marketo Keynote: Converged Media (Paid+Owned+Earned)...

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Nokia – Conversation is the new Conversion

Posted by Martin Kovac | Posted in Social Media | Posted on 13-04-2010

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Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.

What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.

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