Archive for April, 2010
Giving Presentations that Stick
Apr 27th
In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question:
“How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?”
Dan reminds presenters to:
1. Be simple
2. Show something
3. Tease before you tell
Watch the video below or checkout the transcripts on the Fast Company website.
Neuromarketing study: Social Media vs TV
Apr 20th
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TVsource: PR Newswire
You can see tested commercial “VISA – Trip For Life,” in video below:
Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo.
Nokia – Conversation is the new Conversion
Apr 13th
Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.
What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.
Conversational Marketing
View more presentations from Arto Joensuu.
