Microsoft tries to convince businesses to choose Office 365 instead of Google Gmail, because it shows targeted ads. Microsoft created a character called Gmail Man, a postman that doesn’t care about people’s privacy and reads their messages to find related ads.
The video argues Microsoft 365...
In a 3-minute video by Dan Heath, the co-author of the bestselling book Made to Stick, he`ll answer the question: “How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate?”
Dan reminds presenters to: 1. Be simple
2. Show something
3. Tease before you tell
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
* Purchase intent generated by the ad: highest on both Facebook and TV
* Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
* Highest attention-getter: Internet
* VISA brand perception lifted most strongly: TV
Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.
What I find most interesting: – Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.
