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Infographic: What is Affiliate Marketing?

Do you ever wonder, what exactly is Affiliate marketing? How does it work? What kind of people are involved in the process? All those questions can be are answered be this infographic created in Pepperjam, company active in online performance marketing.

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Is the time of exposure the new metric for display advertising?

Posted by Martin Kovac | Posted in Display advertising, Measurement | Posted on 30-03-2010

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Ad network called World Web Network launched technology that measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a reliable metric.

French company called Alenty created this technology. You can see live demo of their technology here.

If I were to buy banner advertising on CPM basis, I would definitely appreciate dwell rate time discounter, or to be billed based on the time of exposure.

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