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What is the ROI of your Mom?

Last December in Paris, Loic Le Meur, founder of LeWeb, had interviewed my favorite online marketer Gary Vaynerchuk. Gary is founder on Wine Library TV and author of Crush it! Is it worth to measure ROI of social media? Gary will give you answer. This video is definitely worth seeing. Great Q&As.

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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