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Infographic: Crossing the Digital Divide

For the first time, US adults are spending more time on their computer, phone and tablet than any other device. KISSmetrics shared infographic how US adults spent more time viewing media on digital devices, more that any other form. ++ Click Image to Enlarge ++Source: Crossing the Digital Divide –...

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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