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Reach Your Dynamic Customer Through Converged Media

Jeremiah Owyang from Altimeter Group shared research on how Paid, Owned and Earned is converging into one single form of media. Slideshare presentation describes also 6 real world examples, a workflow broken down into pieces, and closing remarks: Marketo Keynote: Converged Media (Paid+Owned+Earned)...

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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