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Display Advertising Strikes Back in Europe

Display advertising enjoyed growth rates of 20% or more in many markets – both emerging and mature – during 2010. Above average growth rates were experienced in Ireland (31%), Spain (30%) and Russia (27%). According to figures just released by IAB Europe that show a revival in digital...

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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