August 16, 2010 - 09:44
Tags: Advertising
Posted in Advertising | No comments
source: Dream Systems Media Blog
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
[...]
Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:
You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.
February 22, 2010 - 11:55
Tags: Advertising, neuromarketing
Posted in Advertising | No comments
Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.
To figure out what most appeals to our ear, Lindstrom wired up his [...]
What is the internet penetration in Central and Eastern Europe?
What are the online ad spends per user in CEE?
Who are the main players on the local market?
Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive Overview of [...]
