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Five Ways Mobile Devices Have Changed the Way People Consume Media

Mobile ad network InMobi, came with nice infographic about impact of mobile devices on the way people consume media today. You can also watch short video about these findings:

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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