Featured Post

What’s Driving Web Behaviour?

‘Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study and explores changing online behaviour to show how digital media consumption has developed. The study analysed web use diaries...

Read More

Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

Tags: ,

0

If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

Write a comment