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Infographic: How Liking a Brand Influences the Consumer Experience

Have you ever thought what is the value of a Facebook like? Can you calculate the ROI of a like for a brand? Infographic from Lab42 summarizes results from 1000 social media users:

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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