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Is Video Advertising on the Move in US?

Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010. Search and banner ads combined accounts for 70% of online ad spending in 2010. Sponsorship was the fastest growing online format...

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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