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Display Ads Lift Intent to Recommend a Product

Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to grow. Users who view a display ad are nearly 24% more apt to recommend a product than those who have not viewed the ad, according to research from Lotame. Entertainment...

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Neuromarketing explained in 49 seconds

Posted by Martin Kovac | Posted in Advertising, Measurement | Posted on 24-03-2010

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If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.

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