Featured Post

Revival in Display Advertising in Europe

Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.1%, Display overtook Search advertising as the fastest growing online ad format in Europe. Video, mobile and social media all contributed...

Read More

Study: Scrolling and Attention on the Website

Posted by Martin Kovac | Posted in Study | Posted on 22-03-2010

Tags: ,

0

Jakob Nielsen’s Alertbox conducted a broad eye tracking study of user behavior across a wide variety of sites. Jacob Nilesen wrote:

“To investigate whether the “fold” continues to be relevant, I analyzed parts of the study with a total of 57,453 fixations (instances when users look at something on a page, typically for less than half a second).”

Key findings are:

Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.

eyetracking scrolling

I recommend to read all about this study on Jacob Nielsen’s Alertbox.

Write a comment