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Infographic: The Social Media Lifecycle

People at uberVu, came with very robust infographic on the social media lifecycle. You can explore how some successful brands use 4 pillars of social media to reach their goals and how they measure their progress. 4 Pillars of Social Media are: Monitoring Analytics Engagement Reporting The infographic...

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Is Social Ad the next generation of online advertising?

Posted by Martin Kovac | Posted in Online advertising, Social Media | Posted on 10-03-2010

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As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0.

This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling ways. Transparency, responsiveness, genuine dialogue, and ethics take center stage in the battle for revenue.

Seth Goldstein`s presentation from 2010 IAB Annual Leadership Meeting can be seen on SlideShare.

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