Is Social Ad the next generation of online advertising?
As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0.
This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling ways. Transparency, responsiveness, genuine dialogue, and ethics take center stage in the battle for revenue.
Seth Goldstein`s presentation from 2010 IAB Annual Leadership Meeting can be seen on SlideShare.
Tags: Online advertising, Social Media
This entry was posted by Martin Kovac on March 10, 2010 at 14:04, and is filled under Online advertising, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.
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What the F**k is Social Media NOW?
July 22, 2010 - 14:22
Tags: Social Media
Posted in Social Media | No comments
Marta Kagan, leads Espresso’s growing Boston office, posted great presentation about social media: What the F**k is Social Media?
What the F**k is Social Media NOW?
View more presentations from Marta Kagan.
Inbound Marketing University – 16 Training Courses
May 24, 2010 - 14:01
Tags: Online advertising, online marketing, Social Media
Posted in Email marketing, Measurement, Online advertising, PPC advertising, SEM, Social Media | No comments
HubSpot is kindly sharing 16 great marketing courses, which are MUST to every online marketer.
If you are interested in becoming certified Inbound Marketing Certified Professional, you can register here.
Below you can watch all training courses:
Inbound Marketing University Certification Program
1: How to Blog Effectively for Business
Professors: Ann Handley & Mack [...]
US marketers still rely on CTR
May 20, 2010 - 15:47
Tags: Measurement, Online advertising
Posted in Measurement, Online advertising | 1 comment
A March 2010 survey by Chief Marketer showed that CTR is till the most used metric to measure effectiveness of online campaigns.
- 60% of US marketers reported they measure interactive marketing performance in click-throughs.
- Just 38.4% measured return on investment.
- Only one third measured brand awareness or reputation.
Social media measurement (video)
May 12, 2010 - 16:42
Tags: Measurement, social influence, Social Media
Posted in Social Media | No comments
Amy Martin from Digital Royalty explains in 6 minutes, how to measure the impact of social media on a brand’s popularity.
There are two important things to do, when you are measuring your social media efforts:
1. establish your KPIs
2. measure these KPIs
Return On Influence: Cold Metrics & Warm Metrics
Neuromarketing study: Social Media vs TV
April 20, 2010 - 13:57
Tags: neuromarketing, Social Media
Posted in Social Media, Study | No comments
NeuroFocus – neuromarketing company, released summary results of a study that compared the performance of the same ad run on television and on two Internet websites: Facebook and a website controlled by the advertiser.
Top findings are:
* Highest overall effectiveness for the ad, especially with women: Facebook
[...]
Nokia – Conversation is the new Conversion
April 13, 2010 - 11:06
Tags: Nokia, Social Media
Posted in Social Media | No comments
Arto Joensuu – Head Of Digital Marketing, Middle East and Africa at Nokia, posted this great presentation on his blog.
What I find most interesting:
– Conversation is the new conversion metric.
– Each company should redefine digital marketing and increase the importance of concept development.
Conversational Marketing
View more presentations from Arto [...]
Interesting stats – The state of the Internet
March 4, 2010 - 17:01
Tags: Social Media, stats
Posted in Advertising, Email marketing, Social Media | No comments
JESS3 – creative agency specializing in data visualization, created entertaining video, which shows the current state of the Internet.
Here are some highlights:
1.73 Billion Internet users worldwide
90 Trillion Emails Sent in 2009, 81% of Emails were Spam
126 Million Blogs on the Internet
27.3 Million Tweets Per Day
Faceboook serves 6 million pages per minute
For all stats watch [...]
Social Media Monitoring Tools
February 1, 2010 - 16:33
Tags: pier314, Social Media, social monitoring tools
Posted in Social Media | No comments
Are you looking for comprehensive overview on Social Media Monitoring Tools?
Presentation from German digital agency pier314 covers selection of free tools and best professional paid tools.
Social Media Monitoring Tools – An Overview
View more presentations from Stefan Betzold.
Razorfish: Social Influence Marketing Trends
January 27, 2010 - 09:42
Tags: razorfish, social influence, Social Media
Posted in Social Media | No comments
If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing:
Social Influence Marketing Trends
View more presentations from shivsingh.
Are contextual ads part of display advertising?
January 18, 2010 - 07:07
Tags: Contextual advertising, Display advertising, Online advertising
Posted in Contextual advertising, Display advertising | No comments
Contextual ads are closer to display ads that to search ads. Forrester Research decided
to break down status quo and removed contextual ads from the search bucket.
Here is the reason, why they did it:
I would add one other reason.
Role of contextual ad is to back up the search process. Provide more information about a product or [...]
