August 16, 2010 - 09:44
Tags: Advertising
Posted in Advertising | No comments
source: Dream Systems Media Blog
If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.
February 22, 2010 - 11:55
Tags: Advertising, neuromarketing
Posted in Advertising | No comments
Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.
To figure out what most appeals to our ear, Lindstrom wired up his [...]
How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather than sit through a pre-roll ad.
Full research [...]
If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing:
Social Influence Marketing Trends
View more presentations from shivsingh.
What is the internet penetration in Central and Eastern Europe?
What are the online ad spends per user in CEE?
Who are the main players on the local market?
Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive Overview of [...]
