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The Seven Types of Effective Retargeting

Retargeting is the process of identifying an individual, who has done something you have defined, in order to determine who to target with an ad. People at Chango came with great summary of 7 types of effective retargeting: Retargeting off-site events – add new customers to your funnel who have...

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Six Valentine’s resolutions for online marketer

Posted by Martin Kovac | Posted in Contextual advertising, Display advertising, Online advertising, PPC advertising | Posted on 11-02-2010

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I should:

1. create and launch Valentine’s specific ad copy
2. research and add keywords related to Valentine`s day
3. don’t forget to use call to action keywords
4. create themed landing page
5. surprise customers with a gift
6. turn off Valentine’s campaign on Monday

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