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How Do Marketers and Agencies Measure Multichannel Influence?

Findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly describe the influence of each ad format and marketing channel on the consumer’s purchase path. The last-click attribution model was the most common method...

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Have you seen ads from Super Bowl XLIV?

Posted by Martin Kovac | Posted in Display advertising | Posted on 08-02-2010

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The marketers that are paying up to $2.8 million for each 30-second spot can upload ads on YouTube’s Super Bowl Ad Blitz page, as they have in the past. But this year YouTube has added even more features including social media buttons that will make it easy for viewers to pass them along or “tweet” them on Twitter. Last year Super Bowl ads pulled in 10 million YouTube views in the first 30 hours following the TV event and a total of 27 million views in the week after the game. More info can be found on Forbes website.

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