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Is Video Advertising on the Move in US?

Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010. Search and banner ads combined accounts for 70% of online ad spending in 2010. Sponsorship was the fastest growing online format...

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Have you seen ads from Super Bowl XLIV?

Posted by Martin Kovac | Posted in Display advertising | Posted on 08-02-2010

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The marketers that are paying up to $2.8 million for each 30-second spot can upload ads on YouTube’s Super Bowl Ad Blitz page, as they have in the past. But this year YouTube has added even more features including social media buttons that will make it easy for viewers to pass them along or “tweet” them on Twitter. Last year Super Bowl ads pulled in 10 million YouTube views in the first 30 hours following the TV event and a total of 27 million views in the week after the game. More info can be found on Forbes website.

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