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Mouse vs Eye Tracking

If you want to achieve more conversions, higher ROI, you should consider testing your website. Which method is better for usability testing? Eye tracking uses cameras and software to track, where the eyes of internet users land on a website. Mouse tracking follows the mouse movements of an internet...

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Have you seen ads from Super Bowl XLIV?

Posted by Martin Kovac | Posted in Display advertising | Posted on 08-02-2010

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The marketers that are paying up to $2.8 million for each 30-second spot can upload ads on YouTube’s Super Bowl Ad Blitz page, as they have in the past. But this year YouTube has added even more features including social media buttons that will make it easy for viewers to pass them along or “tweet” them on Twitter. Last year Super Bowl ads pulled in 10 million YouTube views in the first 30 hours following the TV event and a total of 27 million views in the week after the game. More info can be found on Forbes website.

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