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Infographic: How European People Use the Internet

According to EIAA’s (European Interactive Advertising Association) latest Mediascope Europe study, 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV. My colleagues at Etarget...

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Are people annoyed by Pre-Roll Ads?

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 05-02-2010

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How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

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