Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 05-02-2010
Tags: pre-roll, research, video advertising
How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather than sit through a pre-roll ad.
Full research analysis can be found on tubemogul`s website.