Featured Post

Dan Zarrella – The Science of Presentations

The Science of Presentations View more presentations from HubSpot Internet Marketing.

Read More

Are people annoyed by Pre-Roll Ads?

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 05-02-2010

Tags: , ,

0

How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

Write a comment