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Infographic: Evolution of Email

Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits. As part of the study, Microsoft also released a rather lengthy infographic depicting the evolution of email...

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Are people annoyed by Pre-Roll Ads?

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 05-02-2010

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How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

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