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Which European Country has the Largest Internet Audience?

comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. The overview shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors:

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Are people annoyed by Pre-Roll Ads?

Posted by Martin Kovac | Posted in Display advertising, Online advertising | Posted on 05-02-2010

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How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).

What is the result of this analysis?

15.89% of viewers click away from a video rather than sit through a pre-roll ad.

Full research analysis can be found on tubemogul`s website.

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