Based on the numbers provided by IAB, Video ad spending grew 39.6% in 2010. However video remains a small percentage of total US ad spending, with only 5.5% share in 2010.
Search and banner ads combined accounts for 70% of online ad spending in 2010.
Sponsorship was the fastest growing online format...
Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s ubiquitous “I’m Lovin’ It” jingle to birds chirping and cigarettes being lit.
The sound that blew the doors off all the rest–both in terms of interest and positive feelings–was a baby giggling.
The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom’s second-place finisher.
Others that followed were: an ATM dispensing cash, a steak sizzling on a grill, a soda being popped and poured.
You can read more details on Martin Lindstrom`s website or watch this video:
I recommend reading Buyology to all marketers, who want to know more about neuromarketing.
1. create and launch Valentine’s specific ad copy
2. research and add keywords related to Valentine`s day
3. don’t forget to use call to action keywords
4. create themed landing page
5. surprise customers with a gift
6. turn off Valentine’s campaign on Monday
The marketers that are paying up to $2.8 million for each 30-second spot can upload ads on YouTube’s Super Bowl Ad Blitz page, as they have in the past. But this year YouTube has added even more features including social media buttons that will make it easy for viewers to pass them along or “tweet” them on Twitter. Last year Super Bowl ads pulled in 10 million YouTube views in the first 30 hours following the TV event and a total of 27 million views in the week after the game. More info can be found on Forbes website.
How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather than sit through a pre-roll ad.
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