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5 New Guiding Principles of Digital Measurement

The Association of National Advertisers, the Interactive Advertising Bureau and the 4As released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.” Five new principles: 1. Move to a viewable...

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Razorfish: Social Influence Marketing Trends

Posted by Martin Kovac | Posted in Social Media | Posted on 27-01-2010

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If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing:

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