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Why a Baby’s Laugh Will Make You Buy

Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. To figure out what most appeals to...

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Razorfish: Social Influence Marketing Trends

Posted by Martin Kovac | Posted in Social Media | Posted on 27-01-2010

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If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing:

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