August 16, 2010 - 09:44
Tags: Advertising
Posted in Advertising | No comments
source: Dream Systems Media Blog
If you are wondering what is Neuromarketing, watch this short video from NewScientist that explains the basic concept of using EEG to measure consumer reaction to ads.
Are you curious, which technologies might drive your business in the future?
Razorfish can give you an idea.
You can view Prezi presentation, which highlights some of the key takeaways:
You can also view entire report: Razorfish 5: Five Technologies That Will Change Your Business.
February 22, 2010 - 11:55
Tags: Advertising, neuromarketing
Posted in Advertising | No comments
Martin Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight.
To figure out what most appeals to our ear, Lindstrom wired up his [...]
