Archive for January, 2010
Razorfish: Social Influence Marketing Trends
Jan 27th
If you playing with a thought of beginning you first social marketing campaign, this presentation from Razorfish can help you understand the importance of Social Influence Marketing:
Social Influence Marketing Trends
View more presentations from shivsingh.
Are contextual ads part of display advertising?
Jan 18th
Contextual ads are closer to display ads that to search ads. Forrester Research decided
to break down status quo and removed contextual ads from the search bucket.
Here is the reason, why they did it:
I would add one other reason.
Role of contextual ad is to back up the search process. Provide more information about a product or service.
Contextual ads are often more branding type of advertising, than direct response advertising.
This is the reason they are closer to display advertising.
Contextual ads should have 26% share from display advertising in 2010.
Here is the Forrester`s forecast from 2009 till 2014.
Forrester`s – US Interactive Marketing Forecast, 2009 to 2014 can be found here.
CEE Internet Markets in 2009
Jan 13th
What is the internet penetration in Central and Eastern Europe?
What are the online ad spends per user in CEE?
Who are the main players on the local market?
Detail info of local online audience and far more can be find in the 190 report created by Gemius and IAB Europe : “Do you CEE? Interactive Overview of Central and Eastern Europe Markets 2009″.
You can dowload pdf after filling a small formular here.
